Creative process

Want to work together? I’m a solo entrepreneur, which means that we’ll work one-on-one to bring your project to life. My aim is to ensure that your project gets the attention it deserves and that you’re involved throughout the whole creative process.

Before we start

Woohoo, we’re working together! You have to sign the contract and pay a 50% deposit to secure your spot. I need to get an understanding of your business so I’ll assign you some homework and you need to gather all relevant content.


All content and homework is due. Now that we have a direction, I will start outlining the project and create a mood board. This will set the overall look & feel of your brand.


It’s time to get some design work done. I will explore various design options and bring 2-3 concepts to life. I present my top three and you’ll choose one of the concepts and provide feedback to refine the chosen concept.


I’ll tweak and refine the chosen concept based on your feedback until you’re completely happy about your new logo.

Brand elements

You have a brand new logo, now we make it coe alive with branded graphics. Depending on your package I create: a secondary logo/favicon, font combinations, icons or a custom brand pattern, business cards, social media materials, etc.

Wrapping it up

You’ll give approval on the design and you’ll make the final payment. I’ll start saving the design into usable file formats and once I’ve received your payment I will deliver all the files via Google Drive. After this, we can celebrate and you can launch your new brand! 

Design by NJ

Design by NJ is working with go-getters and visionaries who are ready to tell their story through bold and intentional design.

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