Puffing Billy

BRANDING

Rebrand for Puffing Billy, Australia’s premier preserved railway. 

I wanted to update Puffing Billy’s visual identity and give it a more accessible, modern feel for families without losing the brand’s heritage.

This is a personal project.

The custom initials tie into the name of the company. The small flourishes throughout the initials establish a vintage but lively feel. An outdoorsy, retro typeface with rounded edges was added to create an imperfect, playful look.

Keywords: family, accessible, classic, heritage, friendly